You built something great.
Now let's make sure the right people find it.
Your customers love you. Your product works. But somehow, the people who need you most can't find you. That's not a business problem—that's a words problem.
Test Your Copy Knowledge
Think you know what makes copy convert? Let's find out. (Spoiler: Most people get #3 wrong.)
Your website's headline should be:
You didn't build a great business to watch it struggle in silence.
You know your product works. Your service changes lives. But somehow, the right customers can't find you. And you're starting to wonder if you made a terrible mistake.
Your ads feel generic
You're spending money on marketing that sounds like everyone else. The words don't capture what makes you different. Customers scroll right past.
Big agencies don't get you
They see you as another invoice. They don't understand Main Street business. Their cookie-cutter approach makes you sound like everyone else.
Word-of-mouth isn't enough
Your existing customers love you, but you can't scale on referrals alone. You need words that work as hard as you do to find new customers.
Here's what's really happening:
Your words don't reflect your reality. You've built something great, but the language around it makes you invisible to the people who need you most.
This isn't a business problem—it's a words problem. And words problems have words solutions.
Why everything else fails
Most copywriters either sound like robots or manipulate people. What you need is someone who understands your audience the way Claude Hopkins understood his.
The problem with most copywriters:
They sound like robots
"We are passionate about delivering best-in-class solutions that revolutionize your synergy." Nobody talks like that. Nobody buys from that.
They manipulate instead of serve
Fake urgency. False scarcity. Psychological tricks that make people feel dirty after buying. That's not copywriting—that's manipulation.
AI-generated copy screams "fake"
Your customers can smell AI copy from a mile away. It's generic, soulless, and makes you sound like everyone else who used the same prompt.
Big agencies don't understand Main Street
They're great at spending your money on corporate-speak that works for Fortune 500 companies. But your customers aren't corporate executives—they're real people with real problems.
What you actually need:
Someone who understands your audience like Claude Hopkins understood his
Someone who refuses to settle for mediocrity
Someone who treats this like a sacred trust—not a transaction
Someone who believes copy should serve people, never manipulate them
"Copy is sacred. It either serves people or manipulates them. We refuse the latter."
— Sebastian, The Pilot Copy
What's Better Copy Worth to You?
Stop guessing. See exactly how much revenue you're leaving on the table.
Copy ROI Calculator
See what better copy could mean for your bottom line
The transformation you've been waiting for
Within 2-3 weeks of working together, you'll see movement. Within 1-2 months, everything changes.
Here's what actually happens:
Week 2-3: You see movement
Your phone starts ringing more. Website inquiries increase. People start using your actual words when they call. You feel the shift—finally, someone understands what you do.
Month 1-2: Profits accelerate by 30%
Not just more customers—better customers. People who understand your value and don't haggle on price. Your profit margins improve because you're attracting the right people.
Month 3+: Premium clients reach out
The customers you've always wanted start finding you. They come pre-sold, ready to pay premium prices because your words finally reflect the quality of your work.
Long-term: Your business becomes your legacy
Not just another struggling operation, but the business you always intended. Something you're proud to pass down. Something that serves your community the way it deserves.
But more importantly...
You feel the relief
Of finally being understood by someone who can translate that understanding into words that move people.
You stop wasting money
On marketing that doesn't work. Every dollar you spend on advertising actually brings results.
You sleep better
Knowing your business is growing steadily, attracting the right customers, building the legacy you intended.
"This isn't about getting rich quick. This is about building something that wasn't there before."
The real transformation isn't just financial
It's the confidence that comes from knowing your words finally match your work. It's the pride of building something meaningful. It's the peace of mind that comes from sustainable, profitable growth—not just another month of wondering if you'll make it.
Who This Works For
Anyone who's built something real but hasn't figured out how to say it. If you serve people and solve problems, we can help you communicate that.
Restaurants
From family diners to fine dining, we help you communicate what makes your food special.
Contractors
Plumbers, electricians, HVAC, roofing—we speak your customers' language of trust and reliability.
Service Providers
Lawyers, accountants, consultants, coaches—we position you as the obvious choice.
E-commerce
Product descriptions that sell, email sequences that convert, landing pages that perform.
Professional Services
Insurance, real estate, financial services—we build trust through clear communication.
Agencies
Marketing agencies, design firms, consultancies—we help you articulate your unique value.
The Common Thread
You care about your customers. You deliver quality work. You've built something real. But when it comes to explaining what you do and why it matters, the words just don't come. That's where we step in.
How It Works
Simple. Straightforward. No surprises. Here's exactly what happens when you work with us.
Choose Your Package
Pick from Takeoff ($750), Flight Path ($1,850), or First Class ($4,500). Or start with a project and move to retainer when you see the results.
We Analyze & Strategize
We study your business, your market, your competitors. You answer our questions. If it's First Class, we have a strategy call to dig deeper.
You Get Results
High-converting copy delivered in 7-14 days. You use it everywhere. Watch your business move. Most clients see results in 2-3 weeks.
The Retainer Truth
Most clients move to retainer because they want to work with us indefinitely. This is built on trust, not obligation. We don't lock you into contracts—we earn your business every month.
Fast Turnaround
7-14 days for most projects. Rush delivery available for +50% if you need it faster.
Confidentiality Available
Working in a sensitive industry? We offer confidentiality agreements for complete peace of mind.
The Pilot Copy's philosophy: Truth Sails Forward
Copy is a sacred trust. We believe in clarity over cleverness, authenticity over trend-chasing, and results over awards. We don't manipulate—we understand people. We don't chase trends—we build legacies.
Truth sails forward
Like a ship guided by true north, honest copy cuts through the noise and reaches its destination. We navigate by truth, not by the shifting winds of marketing trends.
Clarity over cleverness
Your customers don't need to be impressed by fancy words—they need to understand how you solve their problems. Clear communication builds trust and drives action.
Authenticity over trend-chasing
What's trendy today is forgotten tomorrow. But authentic brands that stay true to their values build lasting relationships that weather any storm.
The Pilot Copy Approach
What we believe:
- Results matter more than awards
- Understanding people beats manipulating them
- Building legacies trumps chasing trends
- Copy is a sacred trust between you and your customers
What we refuse:
- Clever wordplay that confuses instead of clarifies
- Following every marketing fad that comes along
- Psychological tricks that manipulate emotions
- Sacrificing authenticity for short-term gains
Why this matters for your business
When your copy is built on truth and authenticity, something powerful happens. Your customers don't just buy from you—they believe in you. They become advocates, not just buyers.
"Truth isn't just the right thing to do—it's the profitable thing to do. Authentic brands build lasting value."
Project Packages (Pay Once, Own Forever)
Start with a project. Prove ourselves. Build trust. No long-term commitments—just results you can see and copy you can use everywhere.
Takeoff
7-10 business days
Payment: Full payment upfront
Flight Path
14-21 business days
Payment: 50% deposit to start, 50% upon delivery
First Class
21-30 business days
Payment: 50% deposit to start, 50% upon delivery
Add-Ons Available
Extra web page
$200
Extra email
$150
Blog post
$250-350
(800-1,000 words)
Case study
$400-600
Rush delivery
+50%
Cuts timeline in half
Confidentiality
+$250
For sensitive industries
Ready to Go Further?
After your project, if you want ongoing support—whether it's monthly content, campaign launches, or continuous optimization—let's talk. We'll discuss what growth looks like for your business over a strategy call.
Retainer Partnerships Available
Ongoing optimization, strategic guidance, and continuous growth partnerships. Pricing and details discussed privately based on your specific needs and goals.
"This is about building a covenant, not a contract. You stay because you want to, not because you have to."
Questions? We've Got Answers.
The straight talk you need before we work together.
Still have questions? Let's talk.
Ready to Get Started?
No more email tag. Pick your time, and let's talk about growing your business.
Book Your Call Instantly
No back-and-forth emails. Pick your time and let's talk.
Your business is too good to stay invisible. Let's change that.
First call is free. No pitch. Just honesty.
You've tried everything else. What if the answer isn't more effort—it's the right words?
What happens next:
"This isn't about selling you something. This is about understanding if we're the right fit to help build your legacy."
— Sebastian